1. simply WRITTEN MARKETING
With written marketing, bulk delivered to your audience, it's helpful to imagine you're giving a speech. By reading out your pitch and persuading listeners you're credible. It helps refine your message.
That means 'talking' in clear, short sentences. With simple words. It's not dumbing down. It's just that long words and long sentences cause readers to pause, to slow down and stop.
Use "you" and "we". A lot. They help clarify things. A lot. They help you connect with the reader. And that builds trust.
2. Support your online message
48% of consumers choose not to buy from a company because they don't trust them (ref: Edelman Trust Barometer, 2016). That's a lot of missed business.
TNS MarketReach asked people about the post and email they get from businesses. Whilst folk see email as quick, printed mail is seen as more believable.
It's not surprise that people trust print more than digital. In fact, 70% of people said printed mail gives them a better impression of a business.
3. influential print
Believe it or not, people are influenced by the type of paper or board you use. It's part of your brand. It subconsciously signals whether you're frugal or luxurious.
Are you blingtastic or understated? Request a sample pack today and find out what will empower your credibility.
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